AARC was established as a direct response to the minimal quantitative and qualitative data available on the political interests, motivations, and goals of African Americans.
This lack of data has ramifications.
Historically, there has not been real meaningful or rigorous examination or exploration of the beliefs, attitudes, and intentions of African Americans, which has left everyone from political organizations to pundits unable to answer some basic questions.
- What issues do African Americans care about?
- What messengers do Black voters trust most?
- What combination of messages and messengers will inspire African Americans to mobilize around an issue?
Most commentators will provide answers to these questions based purely on opinion because they know very little about one of the most important and effective voting blocs in US elections.
We have done the work to get answers to these critical questions, and our team has more than 30 years of experience not only collecting and analyzing data but turning it into practical and actionable information.